Marketing Communication Strategy Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Communication Strategy - Assignment Example The hockey team, thus, will dawn the unique old jersey designs to become more appealing to the followers. A perfect of way marketing a product is through strategic promotional messages where strategy aims at using unique messages to leave a long-lasting impression on the consumers. Finally, proper target marketing will be crucial in achieving the objectives of this marketing communication strategy plan by identifying the right market that can add value to the team. Formulation of this marketing communication strategy appreciates the role that brand positioning plays in influencing perception of the consumers towards a product relative to perception of the competing brands. The marketing positioning strategies or activities will aim at occupying advantageous and unique position in the minds of the consumers. The first initiative in improving the Bulldogs perception is making the team more active in the community as opposed to just engaging in a league game, and all ends there. In this case, the primary aim is to influence the customers by providing endless entertaining hockey game with a thrilling experience where winning games is more important for the continued support of the Bulldogs. The strategy also integrates social media in positioning by targeting an enormous influence through social media sites like Facebook, Twitter, Instagram and also mainstream media including the Television sports programs. Promotional social media activities like free jerseys for the followers will be a perfect way to improve the brand’s perception among the fans. Targeting niche market of a development league implies that the team will be entering a competition that is more community focused. In this case, the team targets a league that embraces community support through support on various services. On the other hand, the old hockey jersey designs